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About Matthew

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Some advisors bring frameworks.

Matthew brings results.

Matthew is an entrepreneur with over thirty years of building business across Europe, North America, Australia, and Latin America.  He has produced something no MBA programme can replicate: a genuine track record of delivery even when conditions are genuinely tough. 

What that means for you:

Operational depth -Matthew has personally run the processes he now advises on
Global range - cross-border experience across b2b experience - indepth business experience focused on product innovation, sales, manufacturing, operations, and distribution.
• An all level perspective - he has operated as founder, senior executive, and board advisor, bringing a unique view of issues and their solutions
Independent challenge - the kind that only comes from someone who has lived with the consequences of the decisions being discussed.

Working with Matthew means  you don’t just get theoretical strategic thinking, you have a partner in the room, who has made the tough decision and delivered the outcome.

Matthew doesn’t separate who he is from how he works.

The same disciplines that define his personal life -the rigour of endurance cycling, a lifelong commitment to physical development and self improvement. He has a thirst for knowledge and a reading habit shaped by business leaders, philosophers and the stoics.  

What that looks like in practice:

Endurance over intensity - sustained performance, not short-term intervention
Clarity under pressure - the ability to think independently with confidence and decisiveness, when others are reactive
Honest counsel - Marcus Aurelius called it speaking truth to power; Matthew simply calls it 'telling like it is'
Long-term thinking - in health, in cycling, and in business, the compounding effect of good decisions made consistently, is everything

“The impediment to action advances action. What stands in the way becomes the way.” - Marcus Aurelius
 

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Matthew speaking at CoE.webp

 

Long-standing clients and partners consistently say the same thing: they look forward to his visits because he brings a genuine energy, intellectual curiosity, and an enthusiasm for problem-solving that is, frankly, contagious.

Confident without overbearing - he holds a strong view and adapts it; challenge is welcome, not deflating
Rapid rapport - productive working relationships form quickly, regardless of sector or seniority
The same standards in and out of the boardroom - the discipline of an endurance cyclist, the curiosity of a lifelong reader, the rigour of someone who takes their own performance as seriously as their clients’

Matthew is an energetic and visionary CEO who has built and scaled a successful global business. As the founder of Casco Pet, he blends entrepreneurial drive with expertise in product development, manufacturing and international distribution. A highly effective sales leader with sharp commercial instincts, he has a passion for innovation and growth. His leadership is engaging, ambitious and forward‑looking, and he is committed to continual learning – always bringing fresh thinking from his latest management read. 

Becky Morrish - Fractional CFO 

Before we Talk

Matthew deliberately works with a select number of clients, taking on board level roles where he can give each business partner-level attention.

 

Please complete the short questionnaire in orer for him to determine whether he can deliver the results you need.

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